To the Brandy Melville Management,
During your Black Friday sale, wristbands were passed out to avoid troubles that occurred in the last year. When I received mine, the man who had been putting the wristband on me said, "...most girls who shop here are very slim." At first, it hadn't really bothered me, until I quickly swept over the other girls in line, and realized that the man was right. Like I said before, Brandy Melville is a very popular trend, and like most trends, it shapes the way we live. And because it is so popular, naturally, teenagers want to be a part of the hype. Unfortunately, due to the "One Size Fits Most" plaques that surround your store, not everyone can enjoy the items available. The plaque itself basically states that not everyone can fit the one size (aside from some of the denim products) that you sell. Although it may be convenient to not have to look for a specific size, understand that this is a form of discrimination, and it can offend people. I noticed that most, if not all, of your advertisements, feature thin girls with flat stomachs and skeletal limbs. These characteristics are what is considered to be the "perfect" body to most of our society today. And what's better than to have these "perfect" girls to advertise your products, to create an image that most teens idolize? However, with this image, comes a plethora of issues, one of them being body dysmorphia. The average American woman is considered to be a size 14, and considering the fact that your store isn't the only one that advertises these rail thin girls wearing your products, teens who merely want to be a part of the crowd are pressured into having an eating disorder.
Although your business isn't the only one who has a target audience, Brandy Melville is a big name, and being able to change your sizing system will hopefully inspire other brands to change theirs as well. For example, on your website, the sizing chart provides an image of an extremely thin girl, once again, using the "perfect" body image. But changing these standards will create a positive effect on our society by creating a new image of a "perfect" body.
I hope you don't take this offensively, as I am just trying to suggest a concept that will not only benefit your business, but also the health of millions of people who are being molded by the needs of society.
Thank you for your consideration,
Hannah Maestro
I thought your letter was very informative But I think you could have explained more of how it could have benefitted their store in having more sizes of clothing
ReplyDeletel really like how you addressed your complaints, as well as organizing them... but I think that you should have explained more about how this personal experience affected you, and also what Blayde had said, explain more of how changing could benefit their store.
ReplyDeletegreat start. You do need to discuss the counterargument meaning you need to state that you understand why they do this. They do this because they are targeting a certain look, certain group of people etc. Elaborate more on that and try to use facts/research that supports both your side and their side. MS(3+)
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